Gene Simmons, well-known for his role in the legendary rock band KISS, has found a way to surpass his previous income through a new approach to music and performing. In a lively discussion on Steve-O’s Wild Ride! podcast, Simmons opened up about his solo career and financial strategies that have unexpectedly boosted his earnings beyond what he made with KISS.
Gene Simmons’ Streamlined Strategy
During the podcast, Simmons shared his current business model, which he humorously described as “semi-genius.” He explained his streamlined approach to touring, “I designed a business model that is just semi-genius. I show up with my guitar pick. That’s it. There’s no manager, no roadies, no trucks, no equipment. Everything is provided by the promoter. The flights, the hotels, all the amplifiers, the drums, everything is rented locally. That’s the promoter’s cost, and whatever six-figure or more amount there is, I pocket.”
This strategy not only simplifies logistics but also significantly cuts down on costs. Simmons pointed out the clear financial benefits, stating, “And I literally make more money per gig being Gene Simmons and the Gene Simmons Band than I did in KISS — not counting the ancillaries and all that — because you don’t have a 60-man crew, three double deckers, private jet that’s on call seven days a week and 20 to 24 tractor trailers.”
Simmons’ new way of managing his tours contrasts sharply with the extensive setup required during his time with KISS. By minimizing his overhead expenses, he can pocket more from each performance.
The Spontaneous Charm of The Gene Simmons Band Live Shows
In addition to altering his touring model, Simmons has kept busy with his band, The Gene Simmons Band. He excitedly recounted recent performances and the unique, spontaneous nature of their shows, “There are no rules, which is my favorite thing in life. Anything is bound to happen. I may jump off the stage and get into the audience. We may pull some folks out of the audience. You wanna sing ‘I Was Made For Lovin’ You’? Here’s the mic. Good luck.”
Their recent events included a lively concert at the Summer Breeze Festival in São Paulo, Brazil, where they played KISS classics and covered songs from other iconic bands like Motör:head and Led Zeppelin. Days before Brazil, they appeared at the opening of a Rock & Brews restaurant in Ridgefield, Washington. It was Simmons’ first performance since the conclusion of KISS’s farewell tour at Madison Square Garden in December.
Keep going for the full interview below: